As a family-run business, with two generations actively involved, we know the importance of quality in achieving a good night's sleep. We test our products on our family and friends, which allows us to guarantee their effectiveness in providing the comfort you need to sleep better.
Today, we proudly stand as the UK's leading premium pillow company, trusted by generations who understand the value of a great pillow in enhancing sleep quality. Our dedication to providing the best pillows and duvets ensures that you can truly rest and rejuvenate.
Explore our product range, and discover how PillowPillow can help you achieve the ultimate sleeping experience.
Our Mission
We Are on a Mission to Fix Britain’s Sleep Debt
Did you know the average person in the UK only gets 6.0 hours of sleep a night? We don't think that's good enough.Sleep Quality & Preferences in the UK
How bedding choices impact the nation's rest.
- Average Sleep Duration: The average Briton gets 6.0 hours of actual sleep per night (up slightly from 5.9 hours in 2022), despite spending roughly 7.4 hours in bed.
- Pillow Stacking:53% of people sleep with two pillows.34% prefer just one pillow.7% use three or more.
- Duvet Wars: 25% of people cite "partner hogging the duvet" as a major sleep disruption.
- Sleep Position:Side Sleepers: 70% (Combined leg positions).Back Sleepers: 11% (Requires firmer pillow support).Front Sleepers: 11% (Requires low-profile pillows).
At PillowPillow, we believe that better days start with better nights. We were founded on a simple statistic: 91% of people rate "clean, fresh sheets" as the most important factor for a good night's sleep—ranking higher than even quietness or room temperature.We exist to deliver that "fresh sheet feeling" every single night.
How We Do It:
- Data-Driven Comfort: We cater to the 70% of you who are side sleepers with high-loft pillows that fill the gap between your ear and shoulder, and the 11% who are front sleepers with low-profile options to protect your neck alignment.
- Hygiene First: With 17% of people admitting they struggle to wash duvets regularly, we’ve made our entire range machine washable and quick-drying. We make hygiene easy, so your bed remains a sanctuary.
- Ending the Duvet Wars: A quarter of couples fight over the duvet. We stock "Super King" and distinct "Emperor" sizes to ensure that 25% of sleep disruptions caused by partner-hogging become a thing of the past.
Luxury Pillows and Duvets
We make a range of luxury pillows and duvets in Northern Ireland.
Our business was born from the desire to sleep better.
Our personal experiences have taught us that better sleep positively influences our health. We understand that when you sleep comfortably your body and mind will feel and perform much better.
We set out to make the best pillows and duvets to suit all the different sleeping styles and preferences. We know that certain pillows cater specifically to side sleepers by offering enhanced structure and support while maintaining softness, while it takes a softer pillow for a back sleeper and for front sleepers a flatter pillow is best to keep your head and neck aligned.
It is important to select pillows based on individual sleeping positions for optimal comfort and support.
What Makes a Perfect Pillow?
A perfect pillow is one that provides the right balance of comfort, support, and durability. At PillowPillow, we believe that a perfect pillow should be made from natural materials, such as feather or down, that are breathable and gentle on the skin. It should also be designed to suit your specific sleeping position, whether you’re a side sleeper, back sleeper, or stomach sleeper. Our pillows are crafted with the finest materials and designed to provide the perfect level of support and comfort for a restful night’s sleep.
“I’ve tried every pillow on the market, but none have compared to my PillowPillow Down Surround. It’s the perfect combination of soft and supportive.”
“I was amazed at how much better I slept after switching to the PillowPillow Siberian Goose Down. It’s like a cloud for my head!”
We value our rest.
We started our company with the aim of sharing with you our range of pillows that have allowed us to find our perfect pillows and duvets.
Falling into bed and resting our head on a comfortable pillow is something we all want to do after a busy day, so rest easy, you have found us.
